Competitive Intelligence
Support IP/innovation high level strategic decision-making
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Improve ideation by identifying emerging themes
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Inform development of new technologies, platforms, product types, or service offerings
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Assess IP strategy impact of expansion into a new geographic market
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Support IP/innovation high level strategic decision-making • Improve ideation by identifying emerging themes • Inform development of new technologies, platforms, product types, or service offerings • Assess IP strategy impact of expansion into a new geographic market •
Get an edge to lead in your IP ecosystem
AI-captured, human-interpreted insights inform strategic decision-making
Learn how industry leaders dominate technology categories and how rivals spar with IP
Align industry trends to investing, licensing & portfolio development volume
Reveal technology drivers of behavior, depict degrees of freedom and quantify value
Pinpoint milestones across geographies for thought-leaders, organizations and regions
Discover strong IP, weak strategies, value inflections & future threats
Monitor AI-summarized insights based on emerging trends, to get alerts at any frequency needed
CASE STUDY: PRIVATE CONSUMER PRODUCTS COMPANY
Product development competitive intelligence for dispenser innovation
Perception Partners was engaged by senior R&D leadership at a manufacturer of household cleaning products. The company was planning to enter the connected home space with a smart soap dispenser, and was seeking to understand where they could gain freedom to operate in the competitive IP landscape.
IP landscaping reveals what does and doesn't work. We worked with the client team to prioritize key smart dispenser features for study. Using our Intellar competitive intelligence dashboards, we built an IP landscape of patents, applications, technical literature and news from the US, Europe and Asia to generate an analysis of who was doing what, where and when. Relevant IP was categorized by features and benefits to depict competitor behaviors over time.
Show, don't tell the IP strategy story. In collaboration with the client we identified IP risks & opportunities in protecting key dispenser informatic metrics including refill prediction, device cleanliness, and alerting. We also identified potential white space areas for new IP in e.g., image capture. The resulting dashboards were summarized in an executive summary presentation that was easy to share with senior management.
Protect the product and the refill. The client R&D leadership applied the IP landscape insights to adjust and build out their patent portfolio across new dispensing products and consumable cartridges. This lead to a Phase 1 release of new “smart refills” for automated soap dispensers. IP portfolio development continues, based on systematic updates of the categorized IP landscape.