Competitive Monitoring in Sustainable Food Packaging
A senior packaging engineering team of a multi-national company collaborated with Perception Partners to discover and monitor technologies offering eco-friendly alternatives to traditional food & beverage packaging.
Challenges: Watching a diverse array of global sources for disruptive innovation, organizing competitive intelligence for executive communications, and effectively delivering insights across a geographically dispersed group of leaders.
A customized package of insights. Perception Partners developed expert curation and AI categorization approaches to consolidate a precise range of business, technical, and intellectual property (IP) information including competitor news, conference proceedings, trade show announcements, coalition releases, government policies, academic research, funding details, and patents. The resulting information was organized, visualized and summarized for at-a-glance alerting. Discussions with the team revealed that the best way to distribute the results was to provide them monthly via Intellar dashboards for the technologists on the team, as well as in a paginated report easily accessible to executives as an emailed PDF.
Getting everyone on board. Our client leader received previews of results ahead of the team each month. He analyzed the latest information, gaining valuable insights into market demands, competitor activities, and innovations in bio-sourced materials. We then refined results as needed based on his guidance, and thereafter distributed the dashboards and PDF report more broadly for full team review.
Staying alert & well-informed. Regular monthly updates with client feedback continues in this area. The uniquely connected & curated results systematically enhance team awareness of customer preferences, product launches, industry collaborations and emerging regulatory requirements across the world. In some cases the team is learning of potential risks and discovering the need for timely adjustments to technical strategies and R&D resources.
Results: Well positioned with better data-driven decisions. With our assistance and reporting, the senior packaging engineering team has aligned more of their R&D efforts with actionable corporate sustainability goals, and is more efficiently directing resources toward materials & methods that ensure improved food safety and extended product shelf life.