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Winning intellectual property business strategy for innovators

We are collaborative technology & IP transaction experts serving business, technology & legal teams

Let's Huddle

We answer critical business questions to get you comfortable with IP

Perception Partners helps executives, R&D managers, attorneys & investors use trusted IP insights to ensure market success

Where are we in the IP landscape?

See the competitive changes happening today that could help or hurt your position tomorrow

What are the white spaces?

Identify emerging opportunities or gaps that deserve further attention and investment

Who are the best partners?

Pinpoint optimal development, licensing or strategic partners to accelerate your pipeline growth

How do we acquire new technologies?

Discover external IP and open innovation that will provide new, valuable and defensible capabilities

Is there freedom to operate?

Confirm that you have the right to practice or conversely, demonstrate evidence of IP infringement

What is the IP worth?

Quantify the fair market value of IP or intangible assets in licensing, sale, disposition or transfer

Questions
Intellar

Trusted IP & Innovation Strategies

Leverage our decades of corporate, advisory & transactional experience to outmaneuver your competition

Develop strong patent portfolios

  • Understand what industry players are doing in IP
  • Identify innovation areas to stand out globally
  • Spot IP portfolio gaps and fill them for business benefit
  • Create quality patents that can survive validity challenges
  • Design patent filing strategies to speed portfolio & market growth

Evaluate external IP & firms

  • Audit competitor patents & technologies
  • Compare IP & innovation progress to others
  • Rank, score and prioritize strategic patents
  • Pinpoint acquisition targets with synergistic IP
  • Conduct IP due diligence

Acquire new capabilities

  • Scout for external technologies
  • Speed open innovation & in-licensing
  • Discover new markets for your products
  • Evaluate global suppliers
  • Acquire IP with just the properties you seek

Reliable IP & Technology Intelligence

Smart IP analytics from proprietary & commercial tools spot trends to drive better business decisions

Watch competitors & spot trends

  • Use our Intellar™ watch tools to get precise, real-time competitive intelligence
  • Continuously draw insights from premium, free & social electronic resources
  • Understand current trends to explain who is doing what in innovation & IP
  • Get early warning on disruptive technologies to make better business decisions
  • Surface new sales leads, strategic partners & growth opportunities

Map IP & technology landscapes

  • Intelligently chart relationships in industries, tech domains & regions
  • Generate executive presentations linking IP advantage to business strategy
  • Thoroughly evaluate novelty, validity, freedom to operate and state of the art
  • Reliably detect emergent global business, legal and technology challenges
  • Meaningfully quantify the business impact of patented innovations

Detect infringements & counterfeits

  • Enforce your IP to provide strong brand protection
  • Produce evidence of serious infringement
  • Generate hard-to-defeat takedown requests
  • Eliminate counterfeits from marketplaces, search engines & social media
  • Free up significant market opportunity using your IP portfolio

Adept IP Brokerage & Patent Monetization

We are credentialed & connected experts delivering win-win-win deals for patent licensors, licensees & stakeholders

Value patents, trademarks, copyrights & trade secrets

  • Determine IP worth for your unique scenarios
  • Price patent portfolios for license or sale
  • Assess IP cost basis & replacement costs
  • Quantify the future market impact of IP & innovations
  • Build valuation assumptions accepted by counterparties, courts & authorities

Sell your IP for maximum value

  • Monetize patents via out-license, cross-license or sale
  • Drive technology transfer for higher returns on shorter timelines
  • Present IP in well-designed marketing packages to obtain multiple offers
  • Use compelling evidence of use & claim charts to get attention
  • Target a qualified network of IP dealmakers that know and trust us

Acquire IP for business benefit

  • Overtly or covertly source technologies for acquisition
  • Use certified licensing executives that specialize in creative solutions
  • Leverage a proven approach to cost-effective negotiations
  • Procure from an extensive university, corporate and institutional network
  • Build cost-effective IP supremacy to get up to scale and out to market efficiently

Consulting

Who uses Perception Partners?

Professionals who must link intellectual property to business strategy for significant financial outcomes

Client Roles
Testimonials

How You Can Use Us

When just legal counsel isn't enough, our novel & proven IP strategies improve your technology business options

Open Innovation

Discover disruptive technology

We worked with a public Food & Beverage company to help them discover novel processing technologies for much longer shelf life. Focus was on high pressure pasteurization to naturally (using water and pressure) and sustainably maintain food fresh flavor. We identified a top-ten list of potential partners with enabling IP & innovation, and we conducted anonymous outreach to qualify willingness to collaborate/license/sell. Client selected two partners to implement a final, patent-protected solution.

Competitive Intelligence

See if you read on an emerging standard

In conjunction with experts at the Georgia Tech Research Institute, we lead the review of thousands of patents to align them to global telecom standards. The effort convincingly identified which 4G and 5G patents likely read on standards of highest interest to our client, and who the leading players were. This greatly aided patent development, product development, and an eventual 9-figure cross-licensing negotiation for the client - a major consumer electronics company in the smartphone ecosystem.

Patent Litigation

Acquire IP to assert or defend

We worked with defendants and their IP counsel to identify high quality patents to counter-assert in semiconductor patent infringement litigation. Using patent analytics to compare thousands of patents to semiconductor structures mapped with reverse engineering, we identified non-competitive patent owners "likely and willing to sell." This resulted in a patent acquisition campaign resulting in an acquired portfolio (for 7-figures in less than 100 days). Counter-assertion led to settlement of the case, mitigating a potential 9-figure liability.

How to Use Us
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Our IP Strategy Experts Strengthen Your Team

Seasoned business, technology & legal practitioners to serve your strategic needs

Experts

Our Select Credentials

We have earned experience and recognition where it counts

  • CLP
  • IAM300
  • RTTP
Credentials
GTRI

Trusted by IP & Innovation Leaders across Industries

We bring diverse executives, R&D managers, attorneys & investors a brighter future, faster

  • Avon
  • Boral
  • Coca-Cola
  • Huber
  • Whirlpool
  • PNNL
Clients

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