Augmented and Virtual Reality Technology & IP Landscape Dashboard

Augmented and Virtual Reality Technology & IP Landscape Dashboard

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Augmented and Virtual Reality landscape overview

Augmented reality (AR) is an interactive version of a reality-based display environment where the objects are "augmented" by computer or algorithm generated perceptual information (e.g., visual, auditory, haptic, and olfactory) to enhance the user's real-world experience. In contrast, virtual reality completely replaces the user's real-world environment with a simulated one.

Commercialized products and devices that rely on AR/VR technologies comprises Handheld Devices, Head-mounted Displays, Smart Glasses, Smart Lenses, Spatial AR, Heads-up Displays and AR Cloud.

Major players covered in this landscape

7D Vision, Alphabet, Inc. (Google), Apple, Inc., Augmented Pixels Inc., Corning, Daqri, Llc, Emagin Corp., Eon Reality, Inc., Gravity Jack, Huawei Culture Co., Ltd., Jaunt, LM3LABS Corporation, Magic Leap Inc., Meta Company, Microsoft Corp., Nintendo Co., Ltd., Nvidia Corp., Octagon Studio Ltd., Oculus Vr, Llc (Facebook), Osterhout Design Group (Odg), Pico Technology Ltd., Qualcomm, Inc., Samsung, Seabery Augmented Technology, Sony Corp., Tpcast, Unity Technologies, ViewAR GmbH, Virtalis Ltd., VividWorks Ltd., Vuzix Corp., Wikitude GmbH, Worldviz and Zeiss Group.


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